Rob Smuts was named Media Legend at the Most Awards 2015

See video interview with Rob Smuts Media Legend below

Winner of the Media Agency Legend Award at the 2015 MOST Awards was Rob Smut of RMS Media.

The MOST Legend and Rising Star Awards are presented to individuals in recognition of their commitment and integrity. Nominations for these awards are submitted by respondents to the survey and the winner was selected by a panel of previous winners using specially selected criteria. These awards cannot be won more than once by any nominee.

He talked to MC Jason Goliath after the awards show.

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From Rome to ROMI

By Rob Smuts

Like Pliny the Elder (ex Africa semper aliquid novi) most marketers keep looking to find something new from Africa, but it’s not always easy to find the key to measurable ROMI, even in a temptingly under-marketed and under-supplied African market.

At the core of this, seemingly lies the lack of access to robust media and marketing data, and marketing insights. In the recently published World Federation of Advertisers (WFA) Marketing in Africa 2015 report 50% of marketers indicated that accurate ROMI analysis is “impossible”. Interestingly though, if we probe the data further, we discover that 55% of these same marketers indicate that “media audience measurement is sufficiently robust and reliable” in these regions.

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A tale of two magazines

By Rob Smuts

The recent closure of heat magazine made me think about the state of the magazine industry in general. It’s easy to be swayed by all the negativity around print media overall and magazines in particular. Consumer magazines’ circulation numbers continue to slide, mobile is taking over, etc. Don’t even mention programmatic!

But my gut feel tells me a different story, so I started digging a bit deeper.

Sure, consumer magazines are under significant circulation and advertising pressure. The official ABC circulation figures for the period October to December 2014 contain some real shockers.

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Consumer behaviour in a streaming world

By Rob Smuts

Whether consumers use over the top services delivered via satellite or the internet, the reality of the new television world is one that consists of what used to be called on demand video. These days I prefer to use the term streaming content, as it more accurately describes what, especially, young people are doing these days.

Having access to the world’s content comes natural for a new wave of consumers.

Activities such as binge watching is gaining strength with streaming content services. Back in the day you had to have the physical DVD box set for all the episodes of a television show in order to binge-watch.

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