Consumer behaviour in a streaming world

By Rob Smuts

Whether consumers use over the top services delivered via satellite or the internet, the reality of the new television world is one that consists of what used to be called on demand video. These days I prefer to use the term streaming content, as it more accurately describes what, especially, young people are doing these days.

Having access to the world’s content comes natural for a new wave of consumers.

Activities such as binge watching is gaining strength with streaming content services. Back in the day you had to have the physical DVD box set for all the episodes of a television show in order to binge-watch.

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