The year of mobile: 2014
By Rob Smuts
Internet access and media consumption via mobile is a profound, long-term trend that impacts on all media and marketers. Global research indicates consumers’ available time and attention is increasingly gobbled up by mobile.
People are spending a growing part of their media day online as recent research from GroupM indicates in their Interaction 2013 study. Importantly, more of people’s online time is spent on mobile devices.